Tagged As: PR

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Public Image: Melinda Jackson

Upon her west coast arrival, the determined North Carolina native held three simultaneous internships, all of which were unpaid. She catered, worked retail, and did freelance public relations work to support herself, all the while networking and searching for the perfect job. Jackson’s hard work eventually paid off, and she landed a spot at a prestigious entertainment publication firm in Hollywood.

Press Agent

Press agent is the formal title given to members of the Association of Theatrical Press Agents & Managers, though members and non-members alike wear the synonymous moniker of press representative. These individuals work on theatrical productions as part of the larger marketing initiative that includes paid advertising, promotions, and press relations.

Tour Publicist

Not all concerts or theatrical touring productions will enlist the services of a tour publicist, but when this individual is hired, he or she is responsible for all media relations and publicity activities related to the show while on the road. This person travels with the cast and crew, and may work for a publicity firm, record label, live entertainment production company, or as an independent freelancer.

EPK Producer

Electronic press kits, or EPKs, are commissioned by film and television production companies for use in publicity material sent to members of the media, as DVD extras, and in promotional packages. The footage included in the EPK usually consists of behind-the-scenes shots and “making of” videos, as well as interviews with the cast and crew.

Public Relations Assistant

Publicists are the spin doctors that keep Hollywood in the headlines. Whether representing a new film, an A-list actor, or a start-up game studio, these opinion-makers are charged with stirring up attention and turning any press into good press.

Marketing Manager

Everyone hopes to have a product that sells itself, but until that product comes along, it’s all about marketing. The marketing manager answers to the director of marketing and supervises a staff of local and regional marketing representatives. The manager’s goal is to drive sales through creative, attention-grabbing tactics to lure in consumers.