Tagged As: publicity

The Following content has been tagged as "publicity"


Ariel Publicity

Ariel Hyatt, a veteran publicist, is the founder of Ariel Publicity. The firm began in Colorado as a traditional PR firm dedicated to promoting musicians, but moved to New York and evolved its business model in 2006 to focus strictly on social networking and “cyber PR” in order to better compete in the online era.

Press Agent

Press agent is the formal title given to members of the Association of Theatrical Press Agents & Managers, though members and non-members alike wear the synonymous moniker of press representative. These individuals work on theatrical productions as part of the larger marketing initiative that includes paid advertising, promotions, and press relations.

Tour Publicist

Not all concerts or theatrical touring productions will enlist the services of a tour publicist, but when this individual is hired, he or she is responsible for all media relations and publicity activities related to the show while on the road. This person travels with the cast and crew, and may work for a publicity firm, record label, live entertainment production company, or as an independent freelancer.

EPK Producer

Electronic press kits, or EPKs, are commissioned by film and television production companies for use in publicity material sent to members of the media, as DVD extras, and in promotional packages. The footage included in the EPK usually consists of behind-the-scenes shots and “making of” videos, as well as interviews with the cast and crew.

Unit Videographer

The unit videographer (also known as EPK cameraperson, or video camera operator) is hired to record behind-the-scenes and “making of” footage for films and television shows for use in electronic press kits and/or DVD extras. While the first unit production crew is filming the movie or show, the unit videographer and a small team are following their every move, and capturing interviews.

Unit Stills Photographer

The unit stills photographer works on a freelance basis and is hired by the producer, studio publicity department, PR firm, or film sales agent. This person is responsible for photographing scenes during production on a film or television show that will be used in publicity materials, the movie poster, or DVD packaging.

Director of Publicity

The director of publicity for a record label oversees the functions of the publicity and press relations staff in support of artists signed to the label. He or she is tasked with developing a publicity campaign for the artist through collaboration with the department staff and artist’s management, and assigns a publicist to specific bands to implement and monitor the campaign.

SpotCo

SpotCo is boutique advertising agency in Manhattan that is best-known for their work in designing visual advertising campaigns for Broadway theater (Chicago, Avenue Q, Rent) and touring live productions, but the company founded by Drew Hodges has also produced work for The Pee-Wee Herman Show, ESPN, MTV, and the Disney Channel.

Web Developer

In the entertainment industry, nothing hits the consumer market without a web presence to back it up. Branded websites help to drum up interest before the product’s debut, create a loyal online community, and ultimately drive increased sales. Web development is an in-demand career field, and skilled web developers have endless opportunities to work across any segment of the entertainment business.

Marketing Assistant

You’ve got to start somewhere. For a career in entertainment industry marketing, the first step is as a marketing assistant. These positions exist across every facet of the business, from film and television studios to record labels, game studios, and live event producers.