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Event Promoter

When P.T. Barnum, “the patron saint of promoters,” wanted to market an event, he didn’t sell tickets—he sold an once-in-a-lifetime experience you couldn’t afford to miss, “The Greatest Show on Earth.” Pioneering strategies for attracting the masses made Barnum the foremost name in event promotion; commercial success made him legendary. Creativity, tenacity, and a knack for knowing what makes your audience tick are the staples of a successful event promoter.